4 Changes
Everything.

Forza Horizon 4. A defining game feature became the creative foundation for a global campaign.

FRANCHISEForza Horizon

ROLEGlobal integrated marketing lead

FOCUSCreative strategy & global go-to-market

Forza Horizon 4 / Campaign overview02:07 · Play with sound

01 / The creative platform

Four seasons. One powerful promise.

“4 Changes Everything” turned Forza Horizon 4’s new four-season technology into a campaign promise. Playing on the familiar expression “this changes everything,” the idea connected a defining game feature with the excitement of a new Horizon experience.

The beauty, freedom, and changing seasons of its open world gave the campaign a shared creative language—one that could travel across mediums while remaining unmistakably Horizon.

02 / Across the campaign

A consistent theme. Different expressions.

The platform connected video, social, radio, display, partnerships, and regional activations. Each execution found its own way to express the campaign idea, from seasonal creative to a distinctive narrator and automotive experiences.

Forza Horizon 4 campaign creative showing autumn, winter, spring, and summer

The seasons

The game’s changing world provided a visual foundation for the campaign.

Waze partnership featured in the Forza Horizon 4 campaign recap

Partner experiences

The Waze partnership extended the campaign into a different audience touchpoint.

Senna versus motocross stunt featured in the campaign recap

Automotive culture

A Senna versus motocross stunt brought Horizon’s spirit into a real-world spectacle.

03 / My role

From creative direction to global execution.

I led the global integrated marketing campaign, shaping the creative strategy and guiding its expression across channels.

I aligned teams across disciplines, central XBOX functions, and regional markets to develop and execute the global go-to-market campaign—connecting a shared creative direction with the work needed to bring it to audiences around the world.

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