Become.

I led Halo Infinite’s global integrated marketing campaign around a single invitation: Become. We wanted audiences to feel what it means to step into Master Chief’s armor—and recognize the humanity behind the legend. The campaign explored the idea that heroism lives within us all, and that even humanity’s greatest hero stands on the shoulders of those whose courage and sacrifice came before him. That theme connected high-impact gameplay trailers, the UNSC Archives live-action short-film series, and theatrical launch commercials, bringing Halo’s scale and emotion to audiences beyond its core fans. Working across studio, agency, and XBOX teams, I helped carry that vision into a broader marketing effort spanning the XBOX brand, hardware, and Game Pass, alongside the most extensive lineup of brand partnerships in XBOX history. Halo Infinite became the largest launch in franchise history, reaching more than 20 million players by January 2022.